Columns To Edit Style

In today lesson we have been asked to

A. I have asked to edit text A by Changing the entire column from the Myriad Pro typeface to a typeface with serifs and to Increase the size of the text to 16pt and place the name of the typeface beneath the column of text. Change some of the “words” to BOLD and some to ITALIC in the column.

B.  I have asked to edit text A by setting the leading in the column so there is more space between the lines of text and Indicate the amount of leading beneath the column that you set (e.g 24pt leading).

C. I have asked to highlight the first two words of the column (Lorem ipsum) and increase the tracking so that each of the letters in those words are spaced well apart from each other.

D. I have asked to create a kerning between the L and O letters of the first word so it has a negative value and the letters appear to overlap.

E. I have been asked to rotate the entire column (using Character rotation, not by rotating the text box) 180o.

F. lastly i have been asked to set the entire column to All Caps (upper case).

How do you think the choice of typeface can affect the audience reaction to an important piece of information?

The Times New Roman font is a classic model style which